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Digital signage is a sub-segment of electronic signage. Digital displays use technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. Digital signage, also called dynamic signage, is a specialized form of sliver casting in which video or multimedia content is displayed in public places for informational or advertising purposes.
Why is digital signage important?
Digital signage can cut through those distractions by attracting and directing the attention of the most important potential buyers of all — those in a store who are ready to spend money on a purchase. To help solidify relationships with customers and vendors.
What is a digital signage platform?
Digital signage is a sub-segment of electronic signage. Digital displays use technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text.
Digital signage is a form of electronic display that shows information, advertising and other messages. Digital signs (such as LCD, LED or plasma displays) can be found in public and private environments and many building across campus.
“Content”, in the context of digital signage, is the name used to describe anything designed and shown on the displays. Content can be anything, including text, images, animations, video and audio.
The benefits of digital signage over static signs are that the content can be exchanged more easily, animations can be shown, the displays can adapt to the context and audience, even interactively, and deliver targeted messages to specific locations at specific times. Digital signage can offer superior return on investment compared to temporary and/or traditional signs or posters.
The term “digital signage” has taken hold though it may also be referred to by the terms “narrow casting”, “screen media”, “place-based media”, “digital merchandising”, “digital media networks”, “digital out-of-home” or “captive audience networks”